Paid Ads | PPC | Google Ads for UK-Bases Businesses - Codex Web Development

Awarded Top 50 Best Digital Marketing Business

Google Ads & Meta Ads
For UK-Based Businesses

Put your business in front of the right people, right now. Our paid ads team manages Google and Meta campaigns that generate real leads, measurable results and a clear return on your investment.

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Google Ads & Meta Ads, Based in Kent

What is Paid Advertising?

Paid advertising, often referred to as PPC (Pay Per Click), puts your business directly in front of people who are already searching for what you offer, or who match the exact profile of your ideal customer.

Unlike SEO, which builds visibility gradually over time, paid ads deliver results immediately. The moment your campaign goes live, your business can appear at the top of Google or across Facebook and Instagram, reaching thousands of potential customers the same day.

Every click, conversion and pound spent is tracked. You know exactly what your ads are generating, and campaigns can be adjusted in real time to improve performance and reduce wasted spend.

  • Instant visibility on Google and social media
  • Target by location, age, interests and search intent
  • Full control over your daily and monthly budget
  • Trackable leads, calls and conversions
  • Works alongside SEO for maximum coverage
Paid Ads Results - Codex Web Development

£1,000 spent, £5,000 returned.

Why You Should Invest in Paid Advertising

Most of your competitors are already running paid ads. If your business isn't appearing at the top of Google when someone searches for your service, or in the feeds of your target audience on Facebook and Instagram, those customers are going to someone else.

SEO is a long-term strategy, and one we highly recommend, but it takes time to build. Paid advertising fills that gap immediately. When SEO and ads run together, you dominate more of the search results page and reduce your reliance on any single channel to bring in leads.

For businesses that want consistent, predictable lead flow, paid advertising is one of the most reliable tools available. You set the budget, you choose the audience and every pound spent is accountable. There's no other form of marketing that gives you that level of control and transparency.

Immediate Leads. Real Results. Measurable Return.

10 years of Google Ads experience.

Why Choose Codex for Your Paid Ads

Our paid ads specialist has over 10 years of Google Ads experience and has worked directly for Google Ads themselves. That level of expertise is rare, and it makes a significant difference to the quality and performance of every campaign we run.

We don't just set campaigns up and leave them running. We monitor, test and optimise continuously to make sure every pound you spend is working as hard as possible.

Expertise From Inside Google

Our specialist spent years working within Google Ads, meaning they understand the platform at a depth most agencies simply can't match. That insider knowledge benefits every campaign we manage, from campaign architecture and bidding strategy to ad copy, audience targeting and conversion tracking setup.

Meta Ads That Actually Convert

We have a proven track record running high-performing Meta campaigns across Facebook and Instagram. From lead generation forms and retargeting to brand awareness and direct response ads, we build campaigns around what your business needs, not a generic playbook.

Transparent Reporting, No Jargon

You'll always know exactly how your campaigns are performing. We provide clear, straightforward reporting focused on the metrics that matter: leads, conversions, cost per lead and return on ad spend. No confusing dashboards, no vanity metrics, just honest results.

Focused on Your Return on Investment

Every campaign we run is designed to generate enquiries, phone calls or purchases. We measure everything against commercial outcomes and continuously optimise to bring your cost per lead down while keeping quality high. We only succeed if you do.

Ready to start generating leads with paid advertising?

Paid Ads Results - Codex Web Development

£100 spent, 25 leads. £10,000 in jobs booked.

Facebook & Instagram

Meta Ads Management

Meta Ads, running across Facebook and Instagram, let you put your business in front of a precisely defined audience, whether or not they are actively searching for you. This makes them a powerful tool for generating demand, staying front of mind and re-engaging people who have already shown interest in what you offer.

With a strong track record of generating real, qualified leads at a low cost per acquisition, our approach combines precise audience targeting, creative testing and continuous optimisation to drive the best possible results for your budget.

  • Lead generation campaigns
  • Retargeting website visitors
  • Brand awareness and reach
  • Creative design and ad copywriting
  • Audience research and targeting
  • Monthly performance reporting
View Meta Ads case study

Our Paid Ads Packages

Whether you want to run Google Ads, Meta Ads or both, our packages cover full campaign management, creative direction, conversion tracking and monthly reporting. Your ad spend is paid directly to the platform and is separate from our management fee. Get in touch for pricing.

Google Ads Management

For businesses that want to appear at the top of Google the moment someone searches for their service.

  • Campaign strategy and setup
  • Google Search campaigns
  • Shopping and Display campaigns
  • Local Service Ads
  • Conversion tracking setup
  • Ongoing optimisation and management
  • Monthly performance report
Get in touch

Meta Ads Management

For businesses that want to generate demand and leads across Facebook and Instagram.

  • Campaign strategy and setup
  • Lead generation campaigns
  • Retargeting website visitors
  • Brand awareness and reach
  • Creative design and ad copywriting
  • Audience research and targeting
  • Monthly performance report
Get in touch

Budgets that work hard

Recent Case Studies

Paid advertising delivers when it's managed properly. Here are two campaigns we've run that produced strong, measurable returns for our clients, with realistic budgets and clear commercial outcomes.

"We couldn't believe how many leads came in from such a small spend."

Meta Ads

Windows & Doors - £400 Budget, £10K+ in Jobs

A local windows and doors company with no previous paid advertising experience. We built and managed a targeted Meta campaign over 2 months that generated 64 qualified leads and converted into over £10,000 worth of booked jobs.

64Leads
25xROAS
£6.25Cost per lead
£10K+Jobs closed
Read case study

Google Ads

Google Ads Campaign - 5x ROI

A 30-day Google Search campaign delivering a 9.16% click-through rate - more than three times the industry average. We also recorded 165 conversions against a tightly managed spend of just over £1,000 - which resulted in £5,000 in sales.

Google Ads campaign results - CTR 9.16%, 165 conversions, £1.05K spend, £5.09K sales

Frequently Asked Questions...

There's no single right answer, as the ideal budget depends on your industry, location and goals. We work with businesses across a wide range of budgets and will always recommend a starting point that gives your campaign a realistic chance of generating results. Your ad spend goes directly to the platform and is entirely separate from our management fee.

Google Ads targets people who are actively searching for your product or service right now. Meta Ads (Facebook and Instagram) target people based on their profile, interests and behaviour, which is better for generating demand and staying visible. The two platforms complement each other well, and we often recommend running both as part of a combined strategy.

Unlike SEO, paid advertising can start generating results within days of launch. Once your campaign is approved by the platform, your ads can appear immediately. The first few weeks are an important optimisation period where we gather data and refine performance, with results typically improving steadily throughout the first month.

A well-built landing page tailored to your campaign goal will significantly improve your conversion rate compared to sending traffic to a generic page on your website. We can include dedicated landing page design and optimisation as part of your package — get in touch to discuss.

Absolutely, and we'd encourage it. Paid ads and SEO work very well together. While SEO builds long-term organic visibility, paid ads deliver immediate traffic and leads. Running both gives you coverage across more of the search results page and reduces your dependence on any single channel.

We work with businesses across a wide range of sectors, from local tradespeople and professional services to e-commerce and hospitality. Get in touch and we'll let you know whether paid advertising is the right fit for your situation and what a realistic strategy would look like.