Case Study
A Windows and Doors Company Made £30,000 in Just 6 Weeks
How ditching a build-your-own website and switching to a professionally built, conversion-focused site delivered over £30,000 of work in just 6 weeks for a local windows and doors fitting business.
Overview
A local windows and doors fitting business based in Kent had been managing their own website through a build-your-own platform, paying over £100 per month for something that simply was not working. They had no visibility online, no consistent enquiries, and no real understanding of what was holding them back.
After switching to Codex, they had over £30,000 of work come in within just 6 weeks of their new site going live. That work came in through form submissions and phone calls, exactly the kind of high-intent enquiries a well-built website should generate.
This is what happens when you stop guessing and start working with people who know what they are doing.
The Starting Point: A DIY Website That Wasn't Working
The client had been paying over £100 per month for a build-your-own website package. On paper, it ticked the box of having a website. In practice, it was costing them more than just money.
The problems with their existing setup:
- They had to find time to make changes themselves, time they did not have
- No expertise in what would actually help their online visibility and what would hurt it
- Poor design that did not build trust or encourage enquiries
- No SEO strategy, meaning they were invisible to anyone searching for their services
- No consistent flow of leads coming through the website
They knew something was wrong but could not pinpoint what. The website looked like a website, but it was not performing like one.
What We Delivered
We stripped out the DIY platform entirely and built them a professional website designed around one thing: generating enquiries.
- A professionally designed website: Built to look credible, load quickly, and guide visitors naturally toward getting in touch.
- Conversion-focused layout: Clear service structure, strong calls to action, and a design that builds trust from the first second a visitor lands on the page.
- Strategic SEO foundations: Proper keyword research, on-page optimisation, and local SEO targeting their service area in Kent.
- Service pages built to rank: Individual pages for windows, doors, roof glazing, repairs, and more, each optimised for the searches their customers are actually making.
- Lead capture built in: Contact forms, phone click-to-call, and enquiry paths that make it as easy as possible for a potential customer to reach out.
- Full copywriting: All page content written for them, removing the guesswork and ensuring the messaging was clear, confident, and compelling.
They did not have to touch a single thing. We handled everything from start to launch.
The Results: £30,000 in 6 Weeks
Within 6 weeks of the new website going live, the client had received over £30,000 worth of work through enquiries generated directly from the site.
Those enquiries came in through two channels:
- Contact form submissions: Visitors filled in the enquiry form after finding the business through search
- Direct phone calls: Customers called straight from the website after viewing the service pages
These are exactly the types of high-intent leads a well-built website should be producing. People who have searched for what they need, landed on a site that gives them confidence, and taken action.
The business had been paying over £100 per month for a website that was generating nothing. Within 6 weeks of switching, they had already seen a return that dwarfs anything the old platform could have delivered.
Why This Project Worked
- Professional design builds trust: Visitors decide within seconds whether they trust a website. The new site made the right first impression every time.
- SEO from the start: Proper keyword targeting meant they started appearing in front of people actively searching for their services.
- Friction removed from enquiries: Forms and click-to-call made it simple for potential customers to reach out with minimal effort.
- Done-for-them approach: The client did not have to spend time learning how to manage a website. They focused on their trade while we focused on their online presence.
- Built to convert, not just exist: The difference between a website that sits there and one that actively generates work comes down to strategy.
The Real Cost of a Bad Website
This client was paying over £100 per month for a website that was bringing in nothing. Over a year, that is more than £1,200 spent on something with zero return.
A professionally built, conversion-focused website is not a cost. It is an investment. When it works, it pays for itself in weeks, not years.
- Old website: £100+ per month, zero leads
- New website with Codex: £30,000 in work within 6 weeks of launch
The right website does not just look better. It makes your business money.
Conclusion
A lot of trade businesses think having any website is better than nothing. But a website that does not convert is not just unhelpful, it is actively costing you. Every month that passes without enquiries is money you are not making.
This client made the switch, and within 6 weeks, their website had generated £30,000 in work through nothing more than people finding them on Google and picking up the phone or filling in a form.
That is what a good-performing website should do. If yours is not doing that, it is time to change something.
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