A £400 Meta Ads Budget Generated 64 Leads and £10,000+ in Jobs

Overview

A local windows and doors fitting company wanted to explore paid advertising but had a limited budget. They were sceptical that a small spend could deliver real, tangible results. They had seen businesses pour money into ads with very little to show for it, and they did not want to make the same mistake.

With a total budget of just £400 over 2 months, we built and managed a targeted Meta advertising campaign designed to generate qualified leads in their local area.

The result was 64 leads at an average cost of £6.25 per lead, converting into over £10,000 worth of jobs and a return of more than 25x on the original spend.

The Starting Point: No Paid Advertising

Before working with us, the client was not running any paid advertising. Their leads came through word of mouth and whatever organic visibility they had. It was inconsistent, and they had limited control over how much work was coming in at any given time.

They came to us with a few concerns:

• A small budget, and uncertainty about whether it would be enough to see results
• No previous experience with Meta advertising
• Concerns about wasting money on ads that do not convert
• A need for leads that turned into actual jobs, not just clicks or enquiries that went nowhere

We understood the brief. Small budget, real results, no fluff.

What We Did

Running effective Meta ads on a tight budget requires precision. Every pound matters, so the strategy, targeting, and creative all have to work together.

• Audience research and targeting: We identified the specific audience most likely to need windows and doors fitting in the local area, targeting by location, age, homeowner demographics, and interest signals.
• Ad creative and copywriting: Ads designed to stop the scroll and speak directly to what the target audience cares about. Clear, direct messaging focused on quality, local trust, and a strong offer.
• Lead generation campaign setup: We used Meta's native lead form format to capture enquiries directly within the platform, reducing friction and maximising conversion rates.
• Budget allocation and optimisation: With only £400 to spend, every decision was intentional. We monitored performance closely and adjusted targeting throughout the campaign to protect the budget and improve results.
• Lead follow-up guidance: Generating leads is only half the job. We ensured the client knew how to follow up quickly and effectively to convert enquiries into booked jobs.

Low budget does not mean low effort. If anything, it demands more skill and precision than a campaign with unlimited spend.

The Results: 25x Return on Ad Spend

Over the course of 2 months, the campaign delivered results that genuinely surprised the client.

• 64 leads generated from a £400 total budget
• £6.25 average cost per lead, well below typical trade industry benchmarks
• Over £10,000 worth of jobs booked and closed from those leads
• A return of over 25x on the original ad spend

The leads were also genuinely qualified. These were local homeowners actively looking for windows and doors fitting services, not random clicks from people with no intent to buy.

Conclusion

Paid advertising does not have to mean big budgets. With the right approach, even a modest spend can generate a pipeline of qualified leads that turns into real, tangible revenue.

This client spent £400. They got 64 leads. They closed over £10,000 in jobs. That is not luck, that is a well-executed strategy built around their specific business, their audience, and their goals.

If you have been putting off Meta ads because you think you cannot afford them, this case study is your answer. The budget is rarely the issue. The strategy is what matters.